Sydney Pet Doors installs pet doors for both cats and dogs, specialising in glass doors. They wanted some lifestyle blogs, so I created a listicle for the ‘Best Types of Dogs for Apartment Living‘, since so many people are living in apartments in Sydney. The question arises often enough in Google searches- can I have a dog in an apartment? So I answered the question. This article reached #1 result within 3 weeks, with a featured snippet and some excellent conversions for the client.
Brandwell are a Melbourne-based branding and marketing company whose aim is to help you relaunch or evolve your brand, with striking design and packaging to attract more customers and to uplift your brand.
This article is instructional, helping to show how to get your product onto the shelves of Australian retail outlets. It is written in their style of informative and masters of their domain, but also not talking down to you. It is supportive and encouraging, but with an air of expertise.
The Meat & Wine Co. is a luxury restaurant chain with outlets in Melbourne, Sydney and London. It is a member of the Seagrass group of restaurants. I wrote articles for many of their restaurants, which target different demographics.
This blog piece serves informational intent and showcases their signature dry-aged steaks, the process behind the perfect steak. It is written for a refined palate and is intended to whet your appetite and curiosity, to dine at one of their locations and try a special, dry-aged steak.
De Bortoli Wines are big on sustainability and doing good for the environment, while still producing world-class wines from their vineyards around eastern Australia.
This blog article was a piece of their larger message about sustainability, and focused on waste management. It served informational search intent for lovers of wine and those who had a vested interest in companies that understood environmental needs.
Forme Homes is a custom home design and home building business in Melbourne. Their selling points include individuality of home construction as opposed to the off-the-shelf homes you see in new estates. Build a home with character.
Much of the content written showcased their knowledge of different aspects of home building. This blog article looks at the size of the master bedroom and some of the aspects that can make a master bedroom an adult sanctuary away from the rest of the house.
Great Southern Bank was a big client with a long-term content plan. I wrote many articles talking about different loans for purchasing a home, a holiday, or a car, and the multitude of options you had in applying for and achieving a loan.
This article discusses lenders’ mortgage insurance, why it exists, and how much deposit you need to avoid this insurance.
It served informational intent and was a key piece to the larger mortgage content plan.
Ribs & Burgers, one of the restaurant chains in the Seagrass family. The SEO campaign called for revamping their location pages with a fun and refreshing tone of voice. Their target audience is families, so the ideal page would highlight family deals and reasons to bring everyone to Ribs & Burgers to eat.
Gippsland TAFE wish to increase both the enrolment levels and the awareness of what you can study there and how it relates to your future life. They offer varying certificates in Maritime Operations for different levels of at-sea responsibilities.
This is a general guide for informational search intent on what you need to become a coxswain – prerequisites, certifications, projected salary ranges, and more.
Village Cinemas wanted a full revamp of their content pages, including location pages and product pages.
I wrote location pages for all Village Cinemas screening locations, including Knox, showcasing their facilities, entertainment venues and eateries.
CoinSpot was a content project I managed. They required over 100 product pages for different types of crypto coins, with some history and news about each coin. There was a need for some other informational pages as well.
I managed a team of three freelance writers, checking in each week to gauge their progress. When one dropped out I re-allocated the work evenly and had the project completed successfully within a month.
Semrush is arguably the most popular and most powerful SEO tool. They were the first client I wrote SEO content for, often 6 articles per month. All were technical articles discussing varying aspects of SEO.
Some articles were original topics, others were annual revamps of older SEO articles, to keep on top of any industry updates and to keep those articles fresh on the Google search radar.
I wrote a 2-part article for the Australian Writers’ Centre discussing why indie authors need SEO. It was a helpful article for the thousands of authors who are members of the AWC and try to market themselves online.
It was also an exercise in backlinks, leading back to my profile at StudioHawk, and increasing StudioHawk’s page authority.
It was also an exercise in increasing my Expertise for Google’s E.E.A.T. algorithm.
